Tell your story
before someone else does.

The earlier you act, the more room to manoeuvre you have. Strategic communications consulting is advisable at the first signs of a crisis, negative coverage or before planned changes such as M&A transactions or restructurings. But even outside of special situations — for example when you want to sharpen your positioning as an executive or company — early support pays off.

In the acute phase three things count: a rapid situation analysis, a clear storyline and the right timing. Building on that, I develop core messages, align them with the relevant stakeholders and steer the proactive media work — supported by close monitoring so we can read the situation at any moment.

The most common mistakes are acting too late, lacking preparation and inconsistent messaging. Many companies underestimate the speed at which a situation escalates — or try to control it alone. Professional support from the first hour onwards protects not only reputation but also restores the ability to act that you need in that moment.

A news item — whether accurate or not — spreads within minutes. Whoever is not part of the narrative loses control over it. Proactive, professional communication secures trust with all relevant audiences and prevents others from telling your story.

Litigation PR is the strategic communications support in publicly visible legal disputes. It helps companies and individuals convey their perspective transparently and consistently to the media, the public and other stakeholders — in parallel with the legal proceedings and in close coordination with the legal advisors.

Deepfake technologies do not only affect prominent individuals — companies without significant media presence are potentially at risk, too. With the help of artificially generated video or audio sequences, executives, employees or corporate identities can be deceptively recreated. Fake product reviews or customer statements can also arise.

A growing risk is fake applicants: using deepfake technology and AI-generated CVs, fraudsters infiltrate hiring processes — particularly for remote positions. If such people are hired, the consequences include data protection breaches and espionage risks, as well as significant compliance problems — for example when fraudsters extract financial benefits from the company under a false identity. When fraud and missing controls combine, it is not just financial integrity that is at stake, but the company's entire reputation.

Structured crisis communications and preventive preparation — from internal processes to external communication in the event of an incident — are the most effective protection against these threats.

M&A communications ideally begins during the due diligence phase — not only with the public announcement. I develop a robust storyline with you, prepare Day-1 readiness and accompany communication through every deal phase up to post-merger integration. No deal is like the last, but each one needs a clear message, the right timing and a process that holds up under pressure.

Strong positioning makes the difference between visibility and relevance. I develop core messages with you, sharpen the delineation from the competition and position you where your audience is — in leading media, on LinkedIn and on the stages that matter in your industry. The aim is not maximum reach but an authentic, strategic positioning that makes your expertise visible.

AI can make communications teams better informed and faster — from automated news analysis and trend insights to personalised monitoring. I advise communications teams on integrating AI into their existing processes and develop AI-based products such as personalised daily briefings, public affairs & crisis monitoring and positioning analyses — independently and together with clients.

Discretion and confidentiality are paramount. All information is treated in strict confidence and, on request, secured under an NDA. The confidential nature of my work is the reason only a selection of clients is listed on this website.

For AI-supported processes I exclusively use Omnifact — a GDPR-compliant AI platform from Germany. Sensitive data is automatically anonymised by the Omnifact Privacy Filter™ before being processed. Your data stays on European servers and is not passed on to third-party providers in the US.

After an initial confidential conversation I analyse your situation and define the strategic communication objectives with you. Building on that, I develop a tailored strategy and accompany the implementation — from immediate support in acute situations to long-term positioning.

Depending on scope and complexity, I work independently or assemble a team of experienced colleagues — for example in larger M&A transactions or special situations. I work closely with your communications team as well as adjacent functions such as HR, Legal and the strategy team. If an agency is already on the mandate, I complement the team seamlessly.

I also support as an interim consultant when internal resources are temporarily insufficient. Scope and duration are tailored to your specific needs.